Audience Journey Marketing Lead - Lifecycle & Loyalty

Lincoln Center; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing in New York to create audience journeys and lifecycle programs that foster discovery and loyalty to Lincoln Center’s performances and artists.

Reporting to the Lifecycle & Retention Marketing Director, the Senior Manager will blend data‑driven strategy with hands‑on platform experience, collaborating across teams to drive innovation and personalized communications.

Qualifications

• 5+ years in engagement or lifecycle marketing in arts or similar.
• Proven ability to design audience journeys.
• Experience with Tessitura CRM and data segmentation.
• Proficient with ESPs and SMS platforms.
• Strong collaboration and communication skills.
• Ability to work in NYC office.
• Bachelor's degree or equivalent.

Responsibilities

• Design lifecycle marketing strategies and audience journeys across channels.
• Partner with Programming and Campaign Marketing to translate themes into journeys.
• Collaborate with Digital Experience and Content teams to implement cross‑platform journeys.
• Collaborate with Membership and Giving teams on acquisition and pathways.
• Lead briefing and development of campaigns for email, SMS, and paid media.
• Own segmentation processes in Tessitura and ensure data hygiene.
• Develop testing plans and analyze results to optimize campaigns.
• Track engagement and retention KPIs and share insights.

Skills

Engagement marketing

Lifecycle marketing

CRM systems

Tessitura

Email & SMS

Cross-functional

Detail orientation

Analytical thinking

Arts passion

New York office

Bachelor's degree

Education

Bachelor's degree or equivalent

Tools

Tessitura

Job description

Lincoln Center for the Performing Arts seeks a Senior Manager, Audience Journey Marketing in New York to create audience journeys and lifecycle programs that foster discovery and loyalty to Lincoln Center’s performances and artists.

Reporting to the Lifecycle & Retention Marketing Director, the Senior Manager will blend data‑driven strategy with hands‑on platform experience, collaborating across teams to drive innovation and personalized communications.