Audience Growth & CRM Analytics Lead

Brooklyn Academy Of Music Inc; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan opportunities

Pension plans

BAM programming access

Job summary

Brooklyn Academy of Music (BAM) in Brooklyn, NY seeks a highly organized Manager of Relationship Marketing & Analytics to drive audience engagement and loyalty through data-driven lifecycle marketing. You will work with Tessitura/Prospect2, shaping campaigns across owned channels and collaborating with internal teams.

The role focuses on segmentation, email campaigns, and performance analytics to optimize retention, frequency, and lifetime value, with a strong emphasis on DEI and audience needs.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field a plus.
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development.
• Proficient with Tessitura and Prospect2; strong Excel and BI tool skills.
• SQL, data segmentation and A/B testing experience.

Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing efforts.
• Build, QA, and deploy email campaigns in Prospect2; ensure links/assets/segments are correct.
• Support planning and execution of institutional email campaigns.
• Deliver high-quality, accurate and on-time email campaigns.
• Identify testing opportunities and coordinate with CRM team to execute tests.
• Assist with deployment of onboarding of new platform features and CRM best practices.
• Partner with marketing and creative to align communications with best practices.
• Maintain documentation to support CRM operations.
• Assist in data analysis to inform key marketing decisions.
• Research audience needs and behaviors through data, surveys, and external vendors.

Skills

Audience analytics

CRM marketing

Data segmentation

Excel proficiency

Project management

Communication skills

Problem solving

Education

Bachelor’s degree in Marketing or related field

Tools

Tessitura

Prospect2

SQL

A/B testing

Job description

Brooklyn Academy of Music (BAM) in Brooklyn, NY seeks a highly organized Manager of Relationship Marketing & Analytics to drive audience engagement and loyalty through data-driven lifecycle marketing. You will work with Tessitura/Prospect2, shaping campaigns across owned channels and collaborating with internal teams.

The role focuses on segmentation, email campaigns, and performance analytics to optimize retention, frequency, and lifetime value, with a strong emphasis on DEI and audience needs.