Lifecycle Marketing Manager | Hybrid, Retention & Growth

SHRM; Alexandria (VA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Professional growth and development

Health

Dental

Vision

Well-being

Health savings

Flexible spending

Retirement

Open leave

Annual discretionary bonus and incent­

Job summary

SHRM is seeking the Marketing Manager, Lifecycle & Special Initiatives, to support BAM’s B2M marketing strategy by delivering targeted, data-informed experiences based on audience needs and pivotal moments.

The role focuses on driving member retention and renewal, leading marketing for designated products and initiatives, and maintaining an integrated marketing performance scorecard for BAM leadership.

Qualifications

• Bachelor's degree or relevant equivalent experience.
• 7+ years in lifecycle, retention, performance, or integrated marketing.
• Experience with marketing budgets, spend tracking, and financial reporting.
• Experience with marketing automation platforms and performance analytics.

Responsibilities

• Design and execute lifecycle marketing journeys to strengthen engagement.
• Lead marketing strategy and execution for designated products and initiatives.
• Partner with stakeholders to develop integrated marketing plans.
• Maintain a unified marketing performance scorecard for leadership.
• Translate marketing data into actionable insights for BAM leadership.

Skills

Lifecycle marketing

Retention marketing

Performance marketing

Data-driven marketing

Dashboards & scorecards

Executive reporting

Budget management

Cross-functional collaboration

AI in marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing automation platforms

Campaign measurement

Analytics tools

Job description

SHRM is seeking the Marketing Manager, Lifecycle & Special Initiatives, to support BAM’s B2M marketing strategy by delivering targeted, data-informed experiences based on audience needs and pivotal moments.

The role focuses on driving member retention and renewal, leading marketing for designated products and initiatives, and maintaining an integrated marketing performance scorecard for BAM leadership.