Senior Manager, Audience Insights & Data Analytics

National Museum of Wildlife Art; Baltimore (MD); Hybrid; USD 64,000 - 78,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

403b retirement plan with match

Flexible spending account

Hybrid work options

Restaurant discounts

Gym membership discount

Job summary

Baltimore Museum of Art seeks a full-time Manager, Audience Insights and Data Analyst to build reporting frameworks and deliver data-driven insights for visitor experience, fundraising, evaluation, finance and operations, and marketing. This hands-on role supports data collection, reporting, and communicating findings across departments.

The position reports to the Chief Marketing Officer; candidates should have 3–5 years in data analytics or related fields and be proficient with Looker,

Qualifications

• 3–5 years of data analytics, consumer insights, market research, and/or visitor studies.
• 1–3 years’ museum/cultural organization experience is a plus.
• Experience with analytics and reporting related to visitor/audience insights, digital channels, and fundraising programs.
• Proficiency with data visualization tools to build dashboards and reports.
• Ability to translate data into actionable recommendations.
• Ability to reconcile data across multiple platforms and sources and spot discrepancies.
• Excellent written and verbal communication; strong attention to detail.

Responsibilities

• Build and maintain dashboards and reports tracking program performance and audience insights.
• Analyze datasets from CRM, donor databases, digital platforms, and program outcomes to identify insights.
• Collect, clean, and analyze data; reconcile data across platforms for consistency.
• Respond to ad hoc analytics requests from various departments.
• Support data management best practices and systems development.
• Ensure data accuracy and integrity across the organization.
• Collaborate with Education, Advancement, Marketing and Communications, and Finance and Operations to develop data collection strategies.
• Report to the Chief Marketing Officer.

Skills

Data analytics

Audience insights

Data visualization

CRM data

Tools

Looker

Tableau

Google Data Studio

Power BI

Job description

Baltimore Museum of Art seeks a full-time Manager, Audience Insights and Data Analyst to build reporting frameworks and deliver data-driven insights for visitor experience, fundraising, evaluation, finance and operations, and marketing. This hands-on role supports data collection, reporting, and communicating findings across departments.

The position reports to the Chief Marketing Officer; candidates should have 3–5 years in data analytics or related fields and be proficient with Looker,