Audience Development Manager
Dow Jones
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Dow Jones is seeking an Audience Development Manager to grow reach, engagement and subscriptions for The Wall Street Journal, Barron's and MarketWatch. You will translate audience demand into scalable growth, partnering with Product and Newsroom to drive measurable business outcomes.
You will own platform growth across multiple formats, develop the subscription funnel, and track KPIs to optimize registrations, newsletters and engagement.
Qualifications
- Bachelor's degree or equivalent in marketing or related field; advanced degree preferred.
- 7+ years in audience development/digital marketing in media.
- Proven track record of growth and engagement.
- Strong digital marketing principles and segmentation.
- Excellent analytical skills.
- Experience working with Product and Newsroom teams.
- Strong PM skills with multiple initiatives.
- Excellent communication and interpersonal skills.
- Knowledge of media landscape and trends.
- Passion for journalism and staying informed.
Responsibilities
- Platform Audience Growth: drive growth across video, audio, social, app stores and search, oversee growth partnerships.
- Subscription Funnel Development: translate reach into registrations, newsletters and conversions.
- Cross-Functional Execution: work with Product, Newsroom and Acquisition to scope and execute initiatives.
- Performance Tracking and Reporting: define KPIs and provide regular insights to stakeholders.
- Roadmap and Stakeholder Management: maintain roadmaps and coordinate workstreams across brands.
Skills
Education
Job description
Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.
Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.
Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. The ideal candidate will be able to identify audience demand, translate that demand into scalable growth opportunities, and work cross-functionally with Product and Newsroom teams to turn audience initiatives into measurable business outcomes. Success will be measured by the ability to grow qualified audiences, deepen engagement, and connect audience development work to registrations, subscriptions and long-term customer value.
- Platform Audience Growth: Drive audience development and subscription growth across a diverse platform ecosystem, including video, audio, social, LLM surfaces, app stores, and search. Identify how each platform can expand qualified reach, build habitual engagement, and create scalable pathways to registration and subscription, while overseeing key growth partnerships including SEO consulting support.
- Subscription Funnel Development: Translate audience reach into subscription outcomes by connecting audience initiatives to registration, newsletter signup, engagement, and conversion.
- Cross-Functional Execution: Partner closely with Product, Newsroom, and Acquisition teams to scope, prioritize and execute audience growth initiatives across brands and platforms.
- Performance Tracking and Reporting: Define and track KPIs to measure the success of audience development initiatives. Provide regular reporting and insights to stakeholders, highlighting progress, surfacing risks and recommending optimizations.
- Roadmap and Stakeholder Management: Help maintain shared roadmaps, coordinate workstreams and ensure audience goals are translated into actionable plans across multiple teams and brands.
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Advanced degree preferred.
- Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
- Proven track record of driving audience growth and engagement through strategic initiatives and partnerships.
- Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Experience working with cross-functional teams, including Product and Newsroom, to execute audience development strategies.
- Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
- Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
- Passion for journalism, news, and staying informed about current events.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Req ID: 54224
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