Senior Product Designer, Subscription Growth & Acquisition

Dow Jones; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care benefits

Commuter program

Subscription discounts

Employee referral program

Job summary

Dow Jones is seeking a Principal Product Designer - Subscription Growth (Acquisition) to shape subscriber growth across The Wall Street Journal, Barron's, MarketWatch, and other brands. You’ll define long-term design strategy, own ambiguous initiatives, and collaborate with executives to align investments and roadmaps for scalable acquisition experiences.

You will mentor senior designers, raise design quality, and partner with Product, Marketing, Brand, Engineering, Research, and Analytics to

Qualifications

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrates systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
• Experience defining design systems, reusable frameworks, and scalable product patterns.
• Outstanding communication and storytelling skills.
• Expert proficiency in Figma and modern design workflows.
• Deep understanding of accessibility and inclusive design.
• Experience mentoring senior designers and raising design quality across organizations.

Responsibilities

• Define long-term design strategy for subscriber growth across Dow Jones brands.
• Lead ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, and experimentation.
• Partner with senior leadership to shape roadmap priorities and investments.
• Create scalable acquisition patterns and interaction models that extend our Index Design System.
• Drive experimentation strategy by identifying high-impact opportunities and translating insights into product improvements.
• Translate research, data, and market trends into experiences that boost acquisition while maintaining UX quality.
• Lead design explorations and workshops aligning teams around future Commerce investments.
• Mentor designers to elevate craft across the organization.
• Influence how Commerce measures success by defining experience quality metrics and KPIs.
• Represent Commerce Design within the Design & Research org and contribute to company-wide strategy.

Skills

Product design leadership

Portfolio demonstrates systems

Ambiguity leadership

Interaction design

Visual design

Systems design

Stakeholder influence

Design systems

Figma

Accessibility & inclusive design

Mentoring senior designers

Tools

Figma

Job description

Dow Jones is seeking a Principal Product Designer - Subscription Growth (Acquisition) to shape subscriber growth across The Wall Street Journal, Barron's, MarketWatch, and other brands. You’ll define long-term design strategy, own ambiguous initiatives, and collaborate with executives to align investments and roadmaps for scalable acquisition experiences.

You will mentor senior designers, raise design quality, and partner with Product, Marketing, Brand, Engineering, Research, and Analytics to