Audience Analytics Leader — Growth & Impact

American Public Media Group; Saint Paul (MN); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental

Vision

Life and AD&D

Disability insurance

Paid parental leave

Paid caregiver leave

Vacation time

Sick time

Holiday pay

Volunteer time

403(b) Retirement Plan

Job summary

American Public Media Group seeks a Manager of Audience Analytics to lead the Audience Insights & Analytics team, guiding analytics initiatives that support audience growth, fundraising performance, and operational effectiveness. The role partners with Membership, Audience Development, Marketing, and other teams to translate data into actionable decisions.

Candidates should have strong leadership and BI experience.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7+ years of analytics experience across marketing/audience/donor roles.
• Experience coaching and developing team members.
• SQL proficiency for data extraction and analysis.
• Dashboards/reports development with BI tools.
• Strong communication and stakeholder management skills.
• Ability to translate complex data into recommendations.

Responsibilities

• Lead and develop the Audience Analytics team through coaching, performance management, workload prioritization, and professional development.
• Foster a collaborative, accountable, and stakeholder-focused team culture that promotes innovation and continuous improvement.
• Establish team priorities and allocate resources across strategic initiatives, recurring reporting, and ad hoc stakeholder needs.
• Serve as a strategic analytics leader and trusted advisor to multiple departments.
• Lead analytics initiatives supporting growth, fundraising performance, retention, engagement, and revenue planning.
• Partner with organizational leaders to define objectives and translate insights into actions, risks, and opportunities.
• Oversee collection, integration, analysis, and interpretation of audience, donor, marketing, and business data.
• Develop and improve reporting, dashboards, scorecards, forecasts, and decision-support tools.
• Ensure data governance and good analytical practices across the organization.
• Lead advanced analyses to identify trends and drivers of performance.
• Collaborate to improve analytics capabilities, data infrastructure, and measurement practices.
• Monitor developments in analytics and first-party data strategy for practical use.
• Manage relationships with vendors and data partners, overseeing contracts and deliveries.
• Represent the analytics team in cross-functional planning efforts.

Skills

Stakeholder collaboration

Data storytelling

Leadership

Strategic thinking

Education

Bachelor’s degree in marketing, economics, business, analytics, mathematics, data science, statistics, or related field

7+ years of experience in marketing, audience, donor, customer, database, or business analytics

Experience managing and developing direct reports

4+ years using SQL independently

2+ years developing dashboards/reports using BI platforms

Strong analytical, communication, project-management, and problem-solving skills

Ability to translate data into recommendations

Tools

SQL

Power BI

Tableau

Looker

Salesforce

Marketing Cloud

Python

R

Job description

American Public Media Group seeks a Manager of Audience Analytics to lead the Audience Insights & Analytics team, guiding analytics initiatives that support audience growth, fundraising performance, and operational effectiveness. The role partners with Membership, Audience Development, Marketing, and other teams to translate data into actionable decisions.

Candidates should have strong leadership and BI experience.