Manager, Audience Acceleration

Adelphi Group; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

Healix, part of the Omnicom Media group, seeks a Manager, Audience Analytics to drive data-informed audience strategies across paid, owned, and earned media. You will collaborate with Client Solutions and cross-functional teams to translate first and third-party data into addressable campaigns and measurable outcomes.

You will leverage proprietary data platforms to inform planning, activation, and performance optimization, while staying ahead of privacy changes and emerging technologies.

Qualifications

• Curiosity and a solid understanding of the data and digital media ecosystem.
• Experience contributing to cross-channel media recommendations and optimizations tied to business outcomes.
• Experience in audience-based and performance-based media planning with KPI focus.
• Familiarity with DSPs, Ad Servers, Ad Verification, Site Analytics, and audience data tools.

Responsibilities

• Apply client data and platforms to identify high-value audiences and support addressable strategies across media channels.
• Conduct audience and data analyses to inform planning and optimization.
• Collaborate with Client Solutions to define audience profiling and segmentation.
• Support measurement frameworks and KPIs for audience-first campaigns and analytics.
• Assist with 1P/2P/3P data integration for activation and performance optimization.
• Educate clients on data and technology-driven consumer insights and activation.

Skills

Curiosity & Understanding

Media Recommendations

Audience-Based Planning

Digital Marketing Technologies

Ad Tech Platforms

Job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Business Overview We understand what makes people human and how they interact with their environment… and it’s more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see. Position Summary The Audience Analytics team strengthens our data-driven products and services, supporting our clients’ audience-first, data-driven, and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation, aiming to maximize client business outcomes. The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams. The Manager ensures addressable audience strategies are effectively developed and executed across all media channels to reach high-value audiences. The Manager, Audience Analytics, should be proficient in digital media and skilled in leveraging the agency’s proprietary data and platforms. They will support the acceleration of client’s audience-centric and data-driven efforts. Success in this role requires eagerness to learn and apply emerging tech and data solutions, a knack for uncovering insights, and a proactive approach to developing new ideas for the team. This is a client-facing role where the Manager will work closely with clients to help integrate their MarTech and AdTech solutions. They will provide support and recommendations across the paid, owned, and earned media ecosystem, contributing to the foundation of the client’s addressable media approach. The Manager will also support the agency’s audience-first approach by applying addressable data-driven thinking in their daily work.

Responsibilities

Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals. Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters. Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation. Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes. Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs. Support the development and management of client’s data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement. Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs. Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged across planning and activation throughout media channels. Contribute to new approaches by assisting with client’s 1st Party data roadmaps, supporting omni-channel addressable strategies, aiding dynamic creative strategies, and helping define closed-loop audience measurement. Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations. Facilitate audience and data testing frameworks in collaboration with Client Solutions and cross-functional teams to unlock audience learnings. Support innovation efforts and help educate clients on developing a forward-thinking digital roadmap and testing plan in preparation for a cookie-less environment. Understand the value proposition for key data and media vendors and partners, and support the evaluation and recommendation process for partner selections. Stay informed about the latest industry developments (e.g., changes in privacy laws and regulations).

Required Skills & Experience

Curiosity and Understanding:Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective. Media Recommendations:Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation. Audience-Based Planning:Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits. Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools. Ad Tech Platforms (Hands