Audience Insights & Data Strategy Lead

COMUS Comfluence LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Comfluence, LLC, part of Omnicom Group, seeks a Manager, Audience & Data Strategy in New York to lead data-driven audience planning across entertainment, e-commerce, gaming and tech. You will translate complex data into actionable media recommendations, collaborating with strategy, data science and analytics teams to shape audience centric campaigns.

With 4–6 years in media analytics, you will leverage Nielsen/MRI/GWI platforms, craft insights, and communicate clearly to stakeholders.

Qualifications

• 4–6 years of experience in media, audience strategy, or marketing analytics.
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices.
• Skilled in data analysis, storytelling, and translating insights into strategy.
• Excellent written communication and business writing skills.
• Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
• Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience.

Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources)
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Skills

Audience insights

Data analysis

Storytelling

Cross-functional collaboration

Marketing/messaging

Education

Bachelor's degree in Marketing or related field

Tools

Nielsen

MRI

GWI

Job description

Comfluence, LLC, part of Omnicom Group, seeks a Manager, Audience & Data Strategy in New York to lead data-driven audience planning across entertainment, e-commerce, gaming and tech. You will translate complex data into actionable media recommendations, collaborating with strategy, data science and analytics teams to shape audience centric campaigns.

With 4–6 years in media analytics, you will leverage Nielsen/MRI/GWI platforms, craft insights, and communicate clearly to stakeholders.