Head of Data-Driven Marketing Analytics

Omnicom Media; New York (NY); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Employee stock purchase program

Job summary

Omnicom Media seeks a seasoned analytics leader to advance client marketing insights and drive data-driven decisions. You will build measurement programs, collaborate across planning and activation, and mentor teams to translate complex analytics into practical campaigns.

You will guide budget planning, ROI development, and audience-driven strategies, delivering clear narratives that inform media investments and business outcomes.

Qualifications

• Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, clean rooms).
• Experience in integrated marketing related to media and customer journey development, budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Strong problem-solving and critical thinking to translate data into strategic insights.
• Proven leadership and client relationship experience.
• Excellent communication and presentation skills; able to translate complex solutions into clear programs.

Responsibilities

• Understand client issues and translate analytics into actionable insights.
• Lead measurement plan development and execution.
• Collaborate with Planning, Investment, and Activation on budgets and media plans.
• Provide coaching and mentorship to team members.
• Design tests to measure impact of media on outcomes.
• Support clients with strategic marketing solutions.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Leadership

Communication skills

Data-driven advertising

Education

Bachelor's degree

Job description

Omnicom Media seeks a seasoned analytics leader to advance client marketing insights and drive data-driven decisions. You will build measurement programs, collaborate across planning and activation, and mentor teams to translate complex analytics into practical campaigns.

You will guide budget planning, ROI development, and audience-driven strategies, delivering clear narratives that inform media investments and business outcomes.