Audience Analytics Lead: Data-Driven Growth

Adelphi Group; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

Healix, part of the Omnicom Media group, seeks a Manager, Audience Analytics to drive data-informed audience strategies across paid, owned, and earned media. You will collaborate with Client Solutions and cross-functional teams to translate first and third-party data into addressable campaigns and measurable outcomes.

You will leverage proprietary data platforms to inform planning, activation, and performance optimization, while staying ahead of privacy changes and emerging technologies.

Qualifications

• Curiosity and a solid understanding of the data and digital media ecosystem.
• Experience contributing to cross-channel media recommendations and optimizations tied to business outcomes.
• Experience in audience-based and performance-based media planning with KPI focus.
• Familiarity with DSPs, Ad Servers, Ad Verification, Site Analytics, and audience data tools.

Responsibilities

• Apply client data and platforms to identify high-value audiences and support addressable strategies across media channels.
• Conduct audience and data analyses to inform planning and optimization.
• Collaborate with Client Solutions to define audience profiling and segmentation.
• Support measurement frameworks and KPIs for audience-first campaigns and analytics.
• Assist with 1P/2P/3P data integration for activation and performance optimization.
• Educate clients on data and technology-driven consumer insights and activation.

Skills

Curiosity & Understanding

Media Recommendations

Audience-Based Planning

Digital Marketing Technologies

Ad Tech Platforms

Job description

Healix, part of the Omnicom Media group, seeks a Manager, Audience Analytics to drive data-informed audience strategies across paid, owned, and earned media. You will collaborate with Client Solutions and cross-functional teams to translate first and third-party data into addressable campaigns and measurable outcomes.

You will leverage proprietary data platforms to inform planning, activation, and performance optimization, while staying ahead of privacy changes and emerging technologies.