Manager, Audience & Data Strategy

COMUS Comfluence LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Comfluence, LLC, part of Omnicom Group, seeks a Manager, Audience & Data Strategy in New York to lead data-driven audience planning across entertainment, e-commerce, gaming and tech. You will translate complex data into actionable media recommendations, collaborating with strategy, data science and analytics teams to shape audience centric campaigns.

With 4–6 years in media analytics, you will leverage Nielsen/MRI/GWI platforms, craft insights, and communicate clearly to stakeholders.

Qualifications

• 4–6 years of experience in media, audience strategy, or marketing analytics.
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices.
• Skilled in data analysis, storytelling, and translating insights into strategy.
• Excellent written communication and business writing skills.
• Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
• Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience.

Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources)
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Skills

Audience insights

Data analysis

Storytelling

Cross-functional collaboration

Marketing/messaging

Education

Bachelor's degree in Marketing or related field

Tools

Nielsen

MRI

GWI

Job description

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: The Company Comfluence, LLC is a subsidiary of Omnicom Group and has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Comfluence is seeking a Manager, Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile, multi-vertical client that touches nearly every facet of modern consumer life. From retail to entertainment to tech, you'll be supporting all areas of the business—giving you unparalleled exposure and learning opportunities in a highly collaborative and fast-paced environment. In this role, you’ll dig deep into audience insights and help bring data to life, supporting strategy and planning across multiple business units. You’ll work closely with a wide range of internal teams to develop thoughtful, data-informed audience strategies that guide impactful media activations.

Key Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources)
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Qualifications

• 4–6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency or integrated brand environment.
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices.
• Skilled in data analysis, storytelling, and translating insights into strategy.
• Excellent written communication and business writing skills.
• Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
• Confident working with cross-functional teams including strategy, data science, and analytics.
• Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience.

Preferred Qualifications

• Experience working alongside data science or advanced analytics teams.
• Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs).
• Comfortable navigating ambiguous datasets and turning them into clear, structured strategies.

Why Join Us?

At Comfluence, you'll be part of a tight-knit, strategy-driven team working on one of the largest and most dynamic accounts in the industry. You’ll gain hands‑on experience in audience planning across multiple verticals and business models—accelerating your expertise in audience strategy, data interpretation, and integrated media planning. We’re a collaborative, forward-thinking group that values curiosity, creativity, and clarity—and we’re excited to bring someone on board who shares those values.

New York: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.