Senior Director, Data Analytics & Audience Strategy

Adelphi Group; Los Angeles (CA); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom in Los Angeles is seeking a Senior Director, Business Analytics to lead a client-centered analytics practice. You will consult with clients, guide analytics roadmaps, and supervise a team delivering data-driven insights across media and marketing strategies.

You will mentor staff, stay current with industry trends, and partner with planning and investment teams to optimize budgets and plans, while building trusted advisor relationships with senior client teams.

Qualifications

• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of 1st and 3rd party data solutions, data lakes, data clean rooms, and data aggregation at user level.
• Experience in integrated marketing related to media and customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong leadership ability and client relationship experience.
• Excellent communication and presentation skills capable of translating complex analytics into actionable marketing programs.
• Ability to train and coach colleagues for growth, manage projects, budgets and timing.

Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Skills

Industry Knowledge in marketing data

Integrated marketing experience

Audience-based marketing

Analytics problem solving

Leadership and client relationships

Communication and presentation

Coaching and growth

Education

University degree + 11+ years in data/analytics

Agency-side media planning knowledge (desirable)

Job description

Omnicom in Los Angeles is seeking a Senior Director, Business Analytics to lead a client-centered analytics practice. You will consult with clients, guide analytics roadmaps, and supervise a team delivering data-driven insights across media and marketing strategies.

You will mentor staff, stay current with industry trends, and partner with planning and investment teams to optimize budgets and plans, while building trusted advisor relationships with senior client teams.