Audience Analytics & Data Strategy Lead

Adelphi Group; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

Omnicom Media in Atlanta seeks a Manager, Audience Analytics to serve as a primary contact for client teams, delivering data-informed solutions and building addressable audience strategies across media channels.

The role requires proficiency in digital media, collaboration with Client Solutions, Comms Strategy, and Partnership teams, and a proactive approach to applying emerging data tools to optimize planning, activation, and measurement for client success.

Qualifications

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.

Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources that help translate key audiences into media activation and support campaign performance outcomes.
• Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs.
• Support the development and management of client’s data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement.
• Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs.

Skills

Curiosity

Audience planning

Media recommendations

MarTech

Ad Tech

Data insights

Project Mgmt

Teamwork

Communication

MS Office

Tools

DSP

Ad Server

Analytics tools

Job description

Omnicom Media in Atlanta seeks a Manager, Audience Analytics to serve as a primary contact for client teams, delivering data-informed solutions and building addressable audience strategies across media channels.

The role requires proficiency in digital media, collaboration with Client Solutions, Comms Strategy, and Partnership teams, and a proactive approach to applying emerging data tools to optimize planning, activation, and measurement for client success.