Associate Director, Precision Media Strategy

Publicis Groupe; Boston (MA); Hybrid; USD 97,000 - 149,000; Full time

Job summary

Digitas, the networked experience agency, seeks an Associate Director in Boston to lead display and video campaigns for some of the world’s largest brands. You’ll supervise a team, ensure best practices, oversee setup, management, and post-buy recaps, and articulate precision concepts to client leadership.

You’ll guide the media strategy, own proposals, mentor staff, monitor performance, forecast outcomes, and foster a culture of collaboration and curiosity while traveling as needed; a four-year

Qualifications

• Six to nine years of deep experience in display and video media buying.
• Experience with Google Marketing Platform, TheTradeDesk, or similar buying platforms.
• Three or more years of people management experience overseeing three or more reports.
• Strong fluency with the digital media ecosystem and the media planning/buying process.
• Extensive experience in a client service role.
• Ability to organize and manage junior staff.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Willingness to travel; has a four-year college degree.
• Familiarity with AI tools is a plus.

Responsibilities

• Direct daily workflow of all client campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Interface with media strategy teams to build strategic campaign plans and deliver new solutions.
• Review client deliverables for quality and viability.
• Own development and review of strategic proposals, coordinating inputs across teams.
• Oversee campaign execution for assigned client accounts.
• Develop and maintain quality control procedures for campaigns.
• Explain value proposition, technology, and processes to support agency growth.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Adopt account management standards and program management best practices.
• Support training and development of team members.
• Share and learn new strategies for optimizing campaign performance.

Skills

Media buying experience

Programmatic buying

Team leadership

Digital media strategy

Communication skills

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas, the networked experience agency, seeks an Associate Director in Boston to lead display and video campaigns for some of the world’s largest brands. You’ll supervise a team, ensure best practices, oversee setup, management, and post-buy recaps, and articulate precision concepts to client leadership.

You’ll guide the media strategy, own proposals, mentor staff, monitor performance, forecast outcomes, and foster a culture of collaboration and curiosity while traveling as needed; a four-year