Associate Director, Precision Media Strategy

Socket.dev; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Tuition reimbursement

Flexible time off

Job summary

Digitas in Boston seeks an Associate Director to lead and inspire a team, overseeing display and video media campaigns for major brands. You will ensure campaigns follow strategic plans, perform QA before launch, and drive process improvements with cross-functional partners.

You will guide media strategy, manage client expectations, and strive to exceed KPIs while mentoring junior staff and promoting teamwork across the agency.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• In depth understanding of media planning and programmatic buying with Google Marketing Platform or TheTradeDesk.
• Three+ years of people management overseeing three or more reports.
• Strong fluency with the digital media ecosystem and solid understanding of planning and buying process.
• Extensive experience in a client service position.
• Four-year college degree.
• Familiarity with prompt-based interaction and generative AI tools is a plus.
• Excellent communication and writing skills; poised, precise and collaborative.

Responsibilities

• Direct daily workflow of all client campaigns, including proposal development, activation and maintenance, and post-buy recaps.
• Interface with media strategy teams to build plans, communicate recommendations, and deliver new solutions.
• Review client deliverables for quality and viability; ensure campaigns meet strategic plans.
• Own development and review of strategic proposals across teams and provide client-focused testing.
• Monitor campaign performance and adapt strategies to achieve KPIs.
• Mentor and develop team members; promote teamwork and knowledge sharing.

Skills

Analytical thinking

Communication skills

Presentation skills

People management

Organizational skills

Education

Bachelor's degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas in Boston seeks an Associate Director to lead and inspire a team, overseeing display and video media campaigns for major brands. You will ensure campaigns follow strategic plans, perform QA before launch, and drive process improvements with cross-functional partners.

You will guide media strategy, manage client expectations, and strive to exceed KPIs while mentoring junior staff and promoting teamwork across the agency.