Media Planner Associate: Multi-Channel & Data-Driven

Digitas North America; Boston (MA); On-site; USD 50,000 - 71,000; Full time

Job summary

Digitas North America in Boston is seeking a Media Associate to support media planning and execution across channels. You will gather information, run competitive analysis, and help build targeted strategies with the team.

The role requires strong attention to detail, excellent communication, and proficiency in Excel, PowerPoint, and presentation tools. A passion for media and willingness to learn are essential.

Qualifications

• Four years of college education and one to three years of experience in an office environment.
• Proficiency with digital tools used in media and advertising.
• Strong time-management, detail-oriented, organized with multiple moving parts.
• Excellent communication, collaborative and thoughtful.
• Ability to manage numbers using Excel.
• Interest in media and willingness to learn continually.
• Familiarity with AI tools (e.g., ChatGPT, Google Gemini, DALL·E) is a plus.

Responsibilities

• Gather information during media strategy and planning with strong research and organization.
• Master media research tools to derive competitive insights.
• Collaborate with Connections Strategy to pull audience data for strategies.
• Assist in developing and executing multi-channel media plans.
• Manage RFPs and oversee media buy execution with partners.
• Maintain flowcharts for tracking media plans across markets.
• Prepare client-facing presentations (PowerPoint, Prezi, Keynote).
• Oversee trafficking and delivery of creative, plus campaign reporting.
• Collaborate with analytics, ad operations, and creative teams to improve campaigns.

Skills

Attention to detail

Time management

Communication skills

Excel skills

AI tools familiarity

Education

Bachelor's degree

Tools

PowerPoint

Prezi

Keynote

Job description

Digitas North America in Boston is seeking a Media Associate to support media planning and execution across channels. You will gather information, run competitive analysis, and help build targeted strategies with the team.

The role requires strong attention to detail, excellent communication, and proficiency in Excel, PowerPoint, and presentation tools. A passion for media and willingness to learn are essential.