Associate Director, Precision Media Strategy

Publicis Groupe Holdings B.V; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas, part of Publicis Groupe, is seeking an Associate Director to lead digital media campaigns for major brands. You will oversee teams, ensure campaigns align with strategic plans, and drive KPI performance while maintaining high QA standards.

You will guide media strategy, manage client relationships, and mentor junior staff, with opportunities to shape journey orchestration across channels. A four-year degree and strong AI/tools familiarity are valued.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• Experience with programmatic buying platforms like Google Marketing Platform or TheTradeDesk.
• Proven experience managing three or more reports in an account management team.
• Strong fluency with the digital media ecosystem and media planning/buying process.
• Excellent communication and writing skills, with ability to present to senior leadership.

Responsibilities

• Direct and manage the daily workflow of client campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Interface with media strategy teams to build strategic campaign plans and deliver new solutions.
• Review client deliverables for quality and viability of recommendations and work products.
• Own development and review of strategic proposals, coordinating inputs across teams.
• Own campaign execution for assigned client accounts and monitor performance.
• Develop and maintain quality control procedures for campaign implementations.
• Communicate our value proposition, technology, and processes to grow current and prospective accounts.
• Monitor and report on campaign performance and participate in forecasting.
• Mentor and train team members; promote teamwork and collaboration.
• Adopt best practices in account management and program management.
• Travel as needed to support clients and teams.

Skills

Media buying

Programmatic buying

People management

Digital media

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas, part of Publicis Groupe, is seeking an Associate Director to lead digital media campaigns for major brands. You will oversee teams, ensure campaigns align with strategic plans, and drive KPI performance while maintaining high QA standards.

You will guide media strategy, manage client relationships, and mentor junior staff, with opportunities to shape journey orchestration across channels. A four-year degree and strong AI/tools familiarity are valued.