Senior Digital Media Analyst — Performance & Insights

Publicis Groupe; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Parental and family care leave

Paid time off

Job summary

Digitas, the Networked Experience Agency, is seeking a Senior Analyst in Boston to drive digital media performance across major brands. You will execute campaigns, optimize strategies, and collaborate with platform partners to deliver measurable outcomes.

You will work with a cross-functional team to craft client-ready performance reports and scale best practices while staying meticulous about pacing and QA across campaigns.

Qualifications

• 2–4 years of digital ad experience in an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiarity with Google Marketing Platform or TheTradeDesk.
• Strong data management/analytical skills—you can find the story in data and present it clearly.
• Strong knowledge of DSP platforms and active campaign optimization experience.
• Excellent communication and writing skills; four-year college degree.
• Familiarity with prompt-based AI tools is a plus.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
• Developing and maintaining strong relationships with platform and publisher partners.
• Handling daily campaign maintenance, pacing, and optimization; guiding junior analysts.
• Assisting in the development of client-facing campaign performance reports.
• Contributing to assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, IOs, artifacts, and documentation.
• Trafficking campaign tags and running QA to ensure proper implementation.

Skills

Digital ad experience

Media planning

Programmatic buying

Data analytics

DSP platforms

Communication

Bachelor’s degree

Education

Four-year college degree

Bachelor’s degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas, the Networked Experience Agency, is seeking a Senior Analyst in Boston to drive digital media performance across major brands. You will execute campaigns, optimize strategies, and collaborate with platform partners to deliver measurable outcomes.

You will work with a cross-functional team to craft client-ready performance reports and scale best practices while staying meticulous about pacing and QA across campaigns.