Precision Marketing Lead - Associate Director

Publicis Groupe; New York (NY); Ibrido; USD 97.000 - 156.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Descrizione del lavoro

Digitas in New York is seeking an Associate Director, Precision Marketing to lead digital media strategy for luxury brands. You will oversee the team, drive programmatic and media solutions, ensure QA and best practices, and partner with cross-functional teams to align with client strategy.

You will mentor a team, present to clients and leadership, and guide media strategy while maintaining a high standard of execution. Hybrid NYC role with onsite days.

Competenze

• Bachelor’s degree in business, advertising, marketing, or related field preferred; experience may be substituted.
• 7+ years leading and supporting display and video media buying at an agency or in-house.
• Luxury brand experience preferred.
• 3+ years of people management experience (3+ direct reports).
• Proven fluency with YouTube Buying, Google Ads and DV360; video investment experience preferred.

Mansioni

• Direct and manage daily workflow of client campaigns, including proposals, activation, maintenance and post-buy recaps.
• Collaborate with media strategy teams to build plans and deliver new solutions.
• Review client deliverables for quality and viability.
• Own development and review of strategic proposals across teams.
• Monitor and report on campaign performance and forecasting.
• Mentor and coach the Precision team and build client relationships.
• Present updates and strategic direction to senior leadership and clients.

Conoscenze

YouTube Buying

Google Ads

DV360

Programmatic Buying

Media Planning

Team Management

Client Leadership

Analytics

Presentation Skills

AI Tools

Formazione

Bachelor’s degree in business/advertising/marketing

Strumenti

GMP

TheTradeDesk

Viant

Prisma

Taxonomy Manager

Descrizione del lavoro

Digitas in New York is seeking an Associate Director, Precision Marketing to lead digital media strategy for luxury brands. You will oversee the team, drive programmatic and media solutions, ensure QA and best practices, and partner with cross-functional teams to align with client strategy.

You will mentor a team, present to clients and leadership, and guide media strategy while maintaining a high standard of execution. Hybrid NYC role with onsite days.