Associate Director, Business Analytics & Insights

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Benefits offered by this job

Omnicom in-office policy

Job summary

Omnicom is seeking a Senior Business Analytics professional in New York to lead data-driven insights for client campaigns. You will partner with planning and investment teams to translate analytics into actionable narratives and measurable outcomes.

You will mentor analysts, design tests, manage cross-functional tasks and present POVs to clients, supporting audience identification and consumer segmentation while advancing ad-hoc discovery and continuous process improvement.

Qualifications

• 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable, but not required.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Skills

Marketing analytics

Excel

PowerPoint

Integrated marketing

Audience-based marketing

Leadership

Data visualization

Communication

Mentoring

Ambiguity tolerance

Education

University degree

Job description

Omnicom is seeking a Senior Business Analytics professional in New York to lead data-driven insights for client campaigns. You will partner with planning and investment teams to translate analytics into actionable narratives and measurable outcomes.

You will mentor analysts, design tests, manage cross-functional tasks and present POVs to clients, supporting audience identification and consumer segmentation while advancing ad-hoc discovery and continuous process improvement.