Senior Director, Data-Driven Marketing Analytics

Omnicom Media; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media in New York, NY seeks a Senior Director of Business Analytics to lead analytics strategy and client programs. You will partner with planning and investment teams to deliver measurable business outcomes, driving segmentation, audience identification and advanced analytics across campaigns.

The role requires deep leadership, executive-level communication, and the ability to translate complex analytics into practical recommendations for clients and internal teams.

Qualifications

• University degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.
• Strong leadership, client management, and ability to translate analytics into actionable insights.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise on audience strategy, measurement, and advanced analytics.
• Share POVs on industry changes in data and analytics.
• Lead development and execution of measurement plans and revisions based on learnings.
• Distill complex analytics into compelling data stories for decision making.
• Identify growth opportunities at brand and portfolio levels and adopt new analytics technologies.
• Investigate impact of new data sources and technologies on marketing.
• Provide ad hoc support to solve broad strategic marketing problems.
• Lead and mentor direct reports and build their career growth.

Skills

Industry knowledge in marketing data

Client relationship experience

Leadership ability

Audience-based marketing

Analytics storytelling

Planning and measurement

Communication and presentation

Mentoring and career development

Data and analytics strategy

Education

University degree

11+ years analytics experience in advertising/consulting

Tools

Data and analytics tools

Job description

Omnicom Media in New York, NY seeks a Senior Director of Business Analytics to lead analytics strategy and client programs. You will partner with planning and investment teams to deliver measurable business outcomes, driving segmentation, audience identification and advanced analytics across campaigns.

The role requires deep leadership, executive-level communication, and the ability to translate complex analytics into practical recommendations for clients and internal teams.