Senior Director, Business Analytics & Strategic Insights

Interpublic; United States; On-site; USD 159,000 - 182,000; Full time

Job summary

Omnicom Group is seeking a Senior Director of Business Analytics to lead analytics-driven client engagements across New York, Chicago, and Los Angeles. You will shape measurement plans, guide audience strategy, and deliver data-driven marketing solutions.

The role emphasizes leadership, client advisory, and ongoing innovation in analytics technologies. You will partner with senior client teams, oversee budgeting and ROI forecasting, and mentor a growing analytics group.

Qualifications

• Knowledge of marketing analytics including 1st/3rd party data, data lakes and clean rooms.
• Experience in integrated marketing with media and customer journey development, budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Ability to translate complex analytics into actionable business insights.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification efforts.
• Advise clients on audience strategy, measurement and advanced analytics.
• Develop and monitor measurement plans and adjust with new learnings.
• Distill complex analytics into clear data stories for decision making.
• Identify growth opportunities and adoption of new analytics technologies.
• Mentor and develop direct reports.

Skills

Marketing analytics

Audience-based marketing

Leadership

Client relationship management

Communication & presentation

Budgeting & ROI

Data storytelling

Training/coaching

Education

University degree + 11+ years data/analytics in advertising/consulting

Job description

Omnicom Group is seeking a Senior Director of Business Analytics to lead analytics-driven client engagements across New York, Chicago, and Los Angeles. You will shape measurement plans, guide audience strategy, and deliver data-driven marketing solutions.

The role emphasizes leadership, client advisory, and ongoing innovation in analytics technologies. You will partner with senior client teams, oversee budgeting and ROI forecasting, and mentor a growing analytics group.