VP, Business Analytics & Insights

Interpublic; New York (NY); Sur place; USD 180 000 - 200 000; Plein temps

Résumé du poste

Omnicom in New York seeks a senior data and analytics leader to drive data-driven advertising strategies, lead client engagements, and mentor teams. The role emphasizes audience segmentation, measurement design, and strategic insights that shape marketing initiatives across brands.

The candidate brings 11+ years in data/analytics within advertising or consulting, strong leadership, and outstanding communication to translate complex analyses into practical programs.

Qualifications

• University degree required with 11+ years in data/analytics in advertising or consulting.
• Experience in budgeting, revenue forecasting and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong leadership and client relationship experience.
• Excellent written and verbal communication and presentation skills.
• Ability to train and coach colleagues.

Responsabilités

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise clients on audience strategy, measurement and advanced analytics.
• Develop and execute measurement plans and iterate based on learnings.
• Translate analytics insights into actionable business recommendations.
• Provide mentorship to junior team members.
• Collaborate with planning and investment teams on budgets and plan optimization.

Connaissances

Marketing analytics

Audience-based marketing

Leadership experience

Client relationship management

Data-driven advertising

Budgeting & ROI

Strategic thinking

Mentoring/coaching

Formation

University degree

Description du poste

Omnicom in New York seeks a senior data and analytics leader to drive data-driven advertising strategies, lead client engagements, and mentor teams. The role emphasizes audience segmentation, measurement design, and strategic insights that shape marketing initiatives across brands.

The candidate brings 11+ years in data/analytics within advertising or consulting, strong leadership, and outstanding communication to translate complex analyses into practical programs.