Manager, Data Science & Analytics — Cross-Channel Insights

Publicis Groupe; Plano (TX); On-site; USD 89,000 - 121,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a Manager of Data Science & Analytics to lead website analytics and connect site performance to the broader cross-channel journey. You will guide two direct reports, deliver high-quality insights, and collaborate with strategy, media, and experience teams.

The role emphasizes strategic storytelling, measurement across channels, and driving business outcomes through data-driven recommendations. A fast-paced environment within Constellation awaits.

Qualifications

• 5+ years in digital/marketing analytics or related field.
• Experience mentoring or developing analysts.
• Ability to synthesize multiple data sources into a cohesive business narrative.
• Excellent written and verbal communication for non-technical audiences.
• Strong understanding of digital customer journeys and conversion funnels.
• Experience connecting insights across channels (site, media, campaigns, promotions).
• Familiarity with Adobe Analytics, GA4, and data visualization tools.

Responsibilities

• Lead strategic analytics and storytelling; translate analyses into actionable recommendations.
• Develop insights linking website performance to broader marketing and consumer ecosystems.
• Analyze customer behavior across funnel to inform awareness, engagement, and conversion.
• Integrate signals from site, media, campaigns, product, and promotions for a holistic view.
• Identify drivers of performance, trends, opportunities, and risks; propose investigations.
• Partner with strategy, media, experience, and other analytics teams to connect insights.

Skills

Analytical problem-solving

Stakeholder communication

Data synthesis

Strategic analytics

Team leadership

Storytelling with data

Cross-functional partnering

Tools

Adobe Analytics

GA4

Tableau

Looker

Power BI

Excel

Job description

Digitas, part of Publicis Groupe, seeks a Manager of Data Science & Analytics to lead website analytics and connect site performance to the broader cross-channel journey. You will guide two direct reports, deliver high-quality insights, and collaborate with strategy, media, and experience teams.

The role emphasizes strategic storytelling, measurement across channels, and driving business outcomes through data-driven recommendations. A fast-paced environment within Constellation awaits.