Strategic Digital Analytics & Insights Lead

Service Corporation International; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Service Corporation International's Dignity Memorial brand seeks a Manager, Digital Analytics & Insights to translate website data into strategic recommendations that improve search visibility, usability and lead generation across North America.

You will lead GA4 measurement, develop executive dashboards, and partner with Marketing, Product, UX, and Engineering to drive measurable business impact.

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field.

Responsibilities

• Generate actionable insights from website data.
• Analyze website performance and user behavior to identify opportunities.
• Deliver insights to inform strategy, UX decisions and investments.
• Lead recurring business reviews with trends and actions.
• Conduct ad hoc analyses for executive decisions.
• Own GA4 measurement strategy and dashboards.
• Ensure data accuracy and consistent measurement.
• Collaborate with Marketing, Product, UX and Engineering.

Skills

GA4

Google Tag Manager

Executive dashboards

Analytical storytelling

Education

Bachelor's degree in Analytics/Marketing/Business/CS

Tools

Power BI

Looker Studio

Tableau

Job description

Service Corporation International's Dignity Memorial brand seeks a Manager, Digital Analytics & Insights to translate website data into strategic recommendations that improve search visibility, usability and lead generation across North America.

You will lead GA4 measurement, develop executive dashboards, and partner with Marketing, Product, UX, and Engineering to drive measurable business impact.