Senior Data & Insights Analyst

Publicis Groupe; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Job summary

Digitas, a leading data-driven marketing agency, seeks a Senior Analyst to transform large data sets into actionable cross-channel insights. You’ll support campaigns, site optimization, and testing strategies to drive client growth.

You’ll collaborate with data engineering and marketing teams to deliver measurable improvements in ROAS and conversion rates while communicating findings to clients and stakeholders.

Qualifications

• 3-5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at various levels.
• Fluency with Excel (pivot tables, vlookups) and/or SQL; familiarity with dashboarding tools like Google Data Studio or Tableau.
• Experience using AI tools to support analytics work, research, coding, or documentation is a plus.
• Familiarity with web analytics platforms (e.g., Google Analytics) and advertising platforms (e.g., Google Ads).

Responsibilities

• Instituting frameworks across project lifecycles, including measurement plans, research, and performance reporting.
• Supporting media forecasting, budget pacing, and performance reporting across paid media channels.
• Diving into large data sets, uncovering insights, and providing actionable recommendations.
• Connecting data across channels to give a holistic view of marketing efforts.
• Communicating with clients on deliverables and ad-hoc requests.
• Collaborating with internal teams and partners to drive client goals.
• Analyzing site and media data to inform daily/weekly optimizations and ROAS.

Skills

Excel pivot tables

SQL

Data visualization

Google Analytics

AI tools

Paid search

Education

Four-year college degree

Tools

Google Data Studio

Tableau

Microsoft Copilot

Job description

Digitas, a leading data-driven marketing agency, seeks a Senior Analyst to transform large data sets into actionable cross-channel insights. You’ll support campaigns, site optimization, and testing strategies to drive client growth.

You’ll collaborate with data engineering and marketing teams to deliver measurable improvements in ROAS and conversion rates while communicating findings to clients and stakeholders.