Always-On Customer Advocacy Program Lead

Zoom; Topeka (KS); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2. You will build an always-on program that turns customer evidence into market proof and competitive differentiation, partnering with Marketing, Product, Sales, and Analyst Relations.

You will manage review calendars, drive AI visibility, and align reviews with analyst cycles, ensuring accuracy across platforms while scaling multi-channel promotion

Qualifications

• 5+ years in B2B technology marketing (integrated marketing, campaigns, field marketing, or content) with 3–5 years in customer advocacy or analyst relations.
• Experience managing third-party review platforms (Gartner Peer Insights, G2, TrustRadius) with metrics on volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills to juggle multiple programs, stakeholders, and deadlines in a complex environment.
• Strong customer-facing communication, directing customer time and attention strategically and effectively.
• Experience supporting analyst evaluations (Forrester Wave, IDC MarketScape, Gartner MQ) with customer references.
• Familiarity with AEO/GEO concepts, customer advocacy platforms, and reference management tools; SaaS/UCaaS/CCaaS background is a plus.

Responsibilities

• Lead end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2 to create an always-on program.
• Own the customer review calendar aligning reviews with product categories and analyst cycles.
• Prioritize AEO/GEO visibility to maximize AI citations and support marketing narratives.
• Manage Zoom's presence across all review platforms, tracking volume, quality, ratings, sentiment, and competitive standing.
• Support analyst evaluations with high-quality customer references, partnering with Product Marketing and AR.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social, and Digital teams to promote and utilize reviews.
• Partner with reviews vendors to shift relationships to a strategic content engine and identify references.
• Surface growth opportunities by integrating reviews into internal AI search tools and identifying key markets.

Skills

B2B technology marketing

Customer advocacy

Analyst relations

Cross-functional collaboration

Tools

Gartner Peer Insights

G2

TrustRadius

Job description

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2. You will build an always-on program that turns customer evidence into market proof and competitive differentiation, partnering with Marketing, Product, Sales, and Analyst Relations.

You will manage review calendars, drive AI visibility, and align reviews with analyst cycles, ensuring accuracy across platforms while scaling multi-channel promotion