Customer Advocacy Program Manager | Remote & Strategic Impact

Zoom; Hartford (CT); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy to lead the end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, turning customer evidence into market proof and competitive differentiation.

You will partner with marketing, analyst relations, and product teams on a strategic, always-on program that supports analyst evaluations and drives cross-channel promotion of customer reviews.

Qualifications

• 5+ years of B2B technology marketing experience in integrated marketing, campaigns, field marketing, or content, with 3-5 years in customer advocacy or analyst relations.
• Experience managing third-party review platforms including Gartner Peer Insights, G2, and TrustRadius, with the ability to track volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills with the ability to manage multiple concurrent programs, stakeholders, and deadlines across a complex cross-functional environment.
• Superb customer-facing communication skills, with experience directing customer time and attention in ways that are respectful, strategic, and effective.
• Comfort with data, metrics, and target-setting, including experience managing toward stretch goals and clearly reporting program performance to leadership.
• Experience supporting analyst evaluations such as Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with customer references, and a strong understanding of the B2B technology buyer journey and the role customer evidence plays in purchase decisions.
• Familiarity with AEO/GEO concepts, customer advocacy platforms, and reference management tools; background in SaaS, UCaaS, CCaaS, or enterprise technology marketing is a plus.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2, shifting from episodic award-driven solicitations to a strategic, always-on program that drives market proof and competitive differentiation.
• Own the customer review calendar, balancing continuous review generation across key product categories with strategic alignment to analyst evaluation periods and market priorities.
• Prioritize AEO/GEO visibility of customer reviews to maximize AI citations, support core marketing narratives, and influence technology buyer evaluations across the dark funnel.
• Manage Zoom's presence across all subscribed and non-subscribed review platforms, ensuring accuracy, completeness, and strategic positioning while tracking volume, quality, ratings, sentiment, and competitive standing.
• Support key Analyst Relations market evaluations including Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with high-quality customer references, partnering with Product Marketing and AR to match references to specific product, industry, and geographic requirements.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social Media, and Digital teams to drive multi-channel promotion and consumption of customer reviews.
• Partner with reviews vendors to shift relationships from tactical solicitation to a strategic content engine, leveraging comparison reports, customer story generation, and reference identification.
• Surface growth opportunities by integrating customer reviews into internal AI search tools, identifying key strategic focus markets, and building organizational expertise across review platform capabilities including intent leads, content licensing, and emerging features.

Skills

Customer advocacy

Analyst relations

Program management

B2B marketing

Gartner Peer Insights

G2

TrustRadius

Cross-functional collaboration

Job description

Zoom is seeking a Program Manager, Customer Advocacy to lead the end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, turning customer evidence into market proof and competitive differentiation.

You will partner with marketing, analyst relations, and product teams on a strategic, always-on program that supports analyst evaluations and drives cross-channel promotion of customer reviews.