AI-Powered Content Strategy Lead

Cisco Systems; San Jose (CA); On-site; USD 145,000 - 184,000; Full time

Job summary

Cisco Systems in the United States seeks a Content Strategy Lead to reshape AI Infrastructure campaigns. You’ll build demand-gen content across the funnel, mentor writers, and manage agencies to ensure quality and alignment with priorities.

You’ll collaborate across product marketing, partner marketing, and demand channels to turn insights into high-value content that stands out in a noisy market and drives measurable engagement, with a focus on AI-powered workflows.

Qualifications

• 6–8 years in content strategy/content marketing.
• A track record of building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Responsibilities

• Architect strategy that drives pipeline by mapping content to top company priorities.
• Embrace AI in the content lifecycle from ideation to performance.
• Set the creative bar and maintain high content quality across asset types.
• Write and edit anchor assets including sponsored articles, web pages, and video scripts.
• Sharpen promotional content by editing email, social, and paid media copy.
• Influence across the organization by aligning technical and senior stakeholders.
• Tell the performance story by presenting strategies and results to leadership.
• Measure what matters by analyzing engagement and pipeline and managing workflows in Asana and Workfront.

Skills

Content strategy

Content marketing

Writing

Editing

Tools

Asana

Workfront

Job description

Cisco Systems in the United States seeks a Content Strategy Lead to reshape AI Infrastructure campaigns. You’ll build demand-gen content across the funnel, mentor writers, and manage agencies to ensure quality and alignment with priorities.

You’ll collaborate across product marketing, partner marketing, and demand channels to turn insights into high-value content that stands out in a noisy market and drives measurable engagement, with a focus on AI-powered workflows.