AI-First Content Strategy Leader

020 Cisco Systems, Inc.; San Francisco (CA); On-site; USD 145,000 - 184,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI‑driven campaign for Infrastructure buyers in San Francisco. You will create demand‑gen content across the funnel, partner with product marketing, campaign strategists, and demand channels, and mentor writers and agencies to ensure strategic alignment.

The role emphasizes building trusted, high‑impact content and continuously raising the bar with creative AI tools while delivering measurable engagement and pipeline impact.

Qualifications

• 6–8 years in content strategy/content marketing.
• Strong hands-on writing and editing across formats.

Responsibilities

• Architect strategy that drives pipeline.
• Build demand generation content strategies across the funnel.
• Embrace AI in the content lifecycle.
• Pioneer AI‑driven content at scale from ideation to performance.
• Write and edit anchor assets for quality and alignment.
• Edit email, social, and paid media copy for messaging and engagement.
• Influence across the org and manage stakeholders.
• Present strategies and results to senior leadership and refine based on metrics.

Skills

Content strategy

Content marketing

Writing & editing

Cross-functional collaboration

Stakeholder management

Analytics & measurement

Tools

Asana

Workfront

Job description

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI‑driven campaign for Infrastructure buyers in San Francisco. You will create demand‑gen content across the funnel, partner with product marketing, campaign strategists, and demand channels, and mentor writers and agencies to ensure strategic alignment.

The role emphasizes building trusted, high‑impact content and continuously raising the bar with creative AI tools while delivering measurable engagement and pipeline impact.