AI-Powered ABM Marketing Lead (Remote)

BairesDev

North Carolina

Remote

USD 90,000 - 150,000

Full time

2 days ago

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Benefits offered by this job

WFH setup

PTO & parental leave

Health coverage (Vision & Dental)

Life Insurance

401K plan

Diversity & multicultural environment

Mentorship & growth opportunities

Job summary

BairesDev is seeking a Growth Marketing ABM specialist to drive account-based campaigns and AI-powered automations. You will partner with US-based sales to align campaigns with business goals and build data-rich account records in CRM tools.

You will own multi-channel execution, refine processes, and report on pipeline impact while exploring new channels to accelerate opportunities and revenue growth. This role is remote and global-minded, with strong collaboration across teams.

Qualifications

2+ years running ABM programs in direct partnership with sales or account teams.
2+ years building automations used by sellers (signal/trigger-based workflows).
2+ years working with US-based commercial teams or marketing to US B2B buyers.
Hands-on experience executing multi-channel campaigns across at least three channels (email, LinkedIn, ads, direct mail).
Daily use of generative AI or LLM tools inside automations.

Responsibilities

Plan and run ABM campaigns for target and existing accounts across email, LinkedIn, Ads, and direct mail, coordinated with account sales owners.
Map commercial processes with sales and build automations that detect account signals and alert sellers when to act.
Build and maintain data behind programs (target lists, buying committees, enriched CRM records).
Report weekly to commercial leaders on outcomes (meetings, opportunities, deals, revenue).
Test new channels and scale those that move pipeline.