ABM & GTM Lead (AI-Powered Growth & Automation)

BairesDev; Illinois; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Remote work setup

PTO and parental leave

Healthcare coverage

Life Insurance

401K Plan

Job summary

BairesDev is seeking a Growth Marketing ABM specialist to partner with US-based sales leaders. You will design and run account-based programs across email, LinkedIn, ads, and direct mail, while developing automations that trigger seller actions and enrich CRM data.

You will map processes with sales teams, build data-driven campaigns, and report on pipeline impact. This hands-on role emphasizes AI-enabled workflows and cross-functional collaboration to drive deals and account expansion.

Qualifications

• 2+ years running account-based marketing (ABM) programs in direct partnership with sales or account management teams
• 2+ years building automations used by sellers, such as signal/trigger-based workflows and data enrichment
• 2+ years working with US-based commercial teams or marketing to US B2B buyers
• Hands-on experience executing multi-channel campaigns across at least three channels (email, LinkedIn messaging, LinkedIn Ads, direct mail)
• Daily, hands-on use of generative AI or LLM tools inside automations

Responsibilities

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with sales ownership
• Map commercial processes with sales and account teams and build automations that detect account signals and alert sellers when to take action
• Build and maintain data behind these programs, including target-account lists and enriched account records in CRM
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced
• Test new channels and plays beyond the core four, and scale the ones that move pipeline

Skills

ABM campaigns

Automation tools

US B2B marketing

Multi-channel campaigns

Sales alignment

Data enrichment

CRM management

Campaign reporting

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Job description

BairesDev is seeking a Growth Marketing ABM specialist to partner with US-based sales leaders. You will design and run account-based programs across email, LinkedIn, ads, and direct mail, while developing automations that trigger seller actions and enrich CRM data.

You will map processes with sales teams, build data-driven campaigns, and report on pipeline impact. This hands-on role emphasizes AI-enabled workflows and cross-functional collaboration to drive deals and account expansion.