ABM Growth Lead — AI-Driven Campaigns & Automation

BairesDev; North Carolina; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Work-from-home hardware

Paid time off

Healthcare coverage

Life Insurance

401K Plan

Diverse and multicultural team

Job summary

BairesDev in the United States is seeking a Growth Marketing professional focused on ABM program execution and AI-powered automations. You will partner with US-based sales to drive campaigns across email, LinkedIn, and direct mail, while building signals and routing logic in automation tools.

This hands-on role requires multi-channel experience, daily use of generative AI, and a data-driven mindset to expand accounts and accelerate opportunities.

Qualifications

• 2+ years ABM programs with sales partnership.
• 2+ years building seller automations (signal/trigger workflows).
• 2+ years US-based B2B marketing experience.
• Hands-on multi-channel campaigns across at least three channels (email sequences, LinkedIn messaging, LinkedIn Ads, direct mail).
• Daily use of generative AI inside automations.

Responsibilities

• Plan and run ABM campaigns across email, LinkedIn, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists and enriched CRM records.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

Skills

ABM campaigns

Automation development

Multi-channel campaigns

Generative AI usage

US market experience

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Job description

BairesDev in the United States is seeking a Growth Marketing professional focused on ABM program execution and AI-powered automations. You will partner with US-based sales to drive campaigns across email, LinkedIn, and direct mail, while building signals and routing logic in automation tools.

This hands-on role requires multi-channel experience, daily use of generative AI, and a data-driven mindset to expand accounts and accelerate opportunities.