AI-Driven ABM Campaign Lead

BairesDev; Philadelphia (Philadelphia County); Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO & parental leave

Competitive compensation package

Healthcare coverage (Vision & Dental)

Life Insurance

Job summary

BairesDev, a global software services firm, seeks a Growth Marketing professional to lead account-based campaigns and build AI-powered automations that guide sellers on when to engage.

You will partner with US-based sales and account leaders, map processes, and implement multi-channel programs using tools like Clay, n8n, Make, Zapier, and HubSpot. Daily AI in automations drives pipeline improvements.

Qualifications

• 2+ years running account-based marketing programs in direct partnership with sales or account teams.
• 2+ years building automations used by sellers (signal/trigger workflows, data enrichment, routing).
• 2+ years working with US-based commercial teams or marketing to US B2B buyers.
• Hands-on experience executing multi-channel campaigns across at least three channels (email sequences, LinkedIn, Ads, direct mail).
• Daily, hands-on use of generative AI/LLMs inside automations.

Responsibilities

• Plan and run ABM campaigns across email, LinkedIn, Ads, and direct mail.
• Build automations to detect account signals and alert sellers to act.
• Maintain target account lists and enriched CRM data.
• Report weekly outcomes to commercial leaders (meetings, opportunities, revenue impact).
• Expand channels and scale plays that move pipeline.

Skills

ABM programs

Automation workflows

US-based marketing

Multi-channel campaigns

Generative AI usage

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Job description

BairesDev, a global software services firm, seeks a Growth Marketing professional to lead account-based campaigns and build AI-powered automations that guide sellers on when to engage.

You will partner with US-based sales and account leaders, map processes, and implement multi-channel programs using tools like Clay, n8n, Make, Zapier, and HubSpot. Daily AI in automations drives pipeline improvements.