AI-Powered ABM Campaign Lead (Remote)

ShipBob, Inc.; Pennsylvania; Remote; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, Vision & Basic Life

Paid Holidays

Flexible Time Off Program

Zusammenfassung

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline via AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will design coordinated activations across email, digital, events, gifting, and content, guided by intelligent account data.

You will brief Product Marketing, Content, Paid, Events, and Sales teams, manage budgets, and measure pipeline impact. Remote role with global scope and a strong emphasis on testing and optimization.

Qualifikationen

• 8 years of professional experience in demand generation and account-based marketing.
• Demonstrated track record executing demand gen campaigns that drive pipeline.
• AI/LLM fluency and prompt engineering skills.
• ABM platform expertise: with 6sense, Demandbase, or similar.
• Marketing automation and CRM fluency: HubSpot and Salesforce.
• Excellent written and verbal communication.
• Working knowledge of Sales operations: account qualification, lead-to-account mapping.

Aufgaben

• Design and execute coordinated activations spanning email, digital, events, gifting, and content.
• Brief cross-functional teams and measure pipeline impact, iterate based on data.
• Maintain AI-powered dossiers for Enterprise and Tier 1 accounts.
• Map buying committee dynamics and identify blockers and influencers.
• Own testing roadmap for audiences, messaging, and tactics.
• Analyze campaign performance and optimize conversion rates and pipeline influence.
• Report on pipeline sourced/influenced and test outcomes.

Kenntnisse

Demand generation

ABM marketing

Cross-functional collab

AI/LLM fluency

Analytics & experimentation

HubSpot

Salesforce

Account-based marketing

Communication skills

Ausbildung

Bachelor's degree in Marketing or related field

Tools

6sense

Demandbase

HubSpot

Salesforce

Jobbeschreibung

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline via AI-powered, account-based marketing for Enterprise and Tier 1 accounts. You will design coordinated activations across email, digital, events, gifting, and content, guided by intelligent account data.

You will brief Product Marketing, Content, Paid, Events, and Sales teams, manage budgets, and measure pipeline impact. Remote role with global scope and a strong emphasis on testing and optimization.