AI-Powered ABM Campaign Lead (Enterprise)

ShipBob, Inc.; Charlotte (NC); Remote; USD 114,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Basic Life

Paid Holidays & Flexible Time Off

401K Match

Comprehensive Benefits Package

Job summary

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive enterprise ABM programs. You will build AI-powered account dossiers, map buying committees, and design 1:1/1:few plays across email, paid, events, and gifting. You’ll work with Sales and Marketing to optimize timing, messaging, and engagement.

The role emphasizes testing, measurement, and learning, with ownership of budgets, timelines, and cross-functional kickoff. A strong ACtive in HubSpot/Salesforce and ABM platforms is expected.

Qualifications

• 8+ years in demand generation and account-based marketing with ICP definition and tiering.
• Hands-on experience designing campaigns that drive pipeline and influence results.
• fluency in AI/LLM and prompt engineering to extract actionable insights from data.
• Strong analytical discipline: hypothesis, test design, and metrics.
• ABM platform proficiency and CRM/MA tooling knowledge are essential.

Responsibilities

• Design and execute 1:1 and 1:Few ABM strategies that move deals forward.
• Lead multi-channel ABM activations: email, digital, events, gifting, content.
• Brief cross-functional teams and manage budgets, timelines, and delivery quality.
• Own testing roadmap to validate audiences, messages, and experiences.
• Establish ABM reporting dashboards and accountability for pipeline results.
• Collaborate with Sales, Product Marketing, Content, Paid, and Partnerships.

Skills

Demand generation

ABM strategy

AI/LLM fluency

Prompt engineering

Analytical mindset

Cross-functional collaboration

Communication skills

Sales operations knowledge

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive enterprise ABM programs. You will build AI-powered account dossiers, map buying committees, and design 1:1/1:few plays across email, paid, events, and gifting. You’ll work with Sales and Marketing to optimize timing, messaging, and engagement.

The role emphasizes testing, measurement, and learning, with ownership of budgets, timelines, and cross-functional kickoff. A strong ACtive in HubSpot/Salesforce and ABM platforms is expected.