AI-Driven Marketing Technology Lead

CEA CAPA Education Abroad; United States; On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Wellness & Snacks (In-Office)

Paid holidays & PTO

Health, dental, vision coverage

Team events & community

Job summary

CEA CAPA Education Abroad is seeking a Manager, Marketing Technology & Automation to enable personalized, scalable engagement across the student lifecycle. You will own marketing automation, audience segmentation, customer journeys, and platform administration, coordinating with Growth Marketing and Digital Experience teams.

This role partners with AI initiatives to improve campaign effectiveness, accelerate content production, and drive thoughtful, compliant use of marketing technology across

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or related field.
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar.
• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies.
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across channels.
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and data flows.

Responsibilities

• Design and optimize automated customer journeys across email, SMS, and other channels.
• Develop segmentation frameworks and triggers for lifecycle communications.
• Manage platform administration and Salesforce integrations.
• Monitor automation performance and identify optimization opportunities.
• Coordinate vendor management, renewals, and contracts for marketing tech.

Skills

Marketing automation

Audience segmentation

Lifecycle marketing

Platform administration

Vendor management

Education

Bachelor's degree in Marketing/IS/CS

Tools

Salesforce CRM

Salesforce Marketing Cloud

Marketo

HubSpot

Braze

Iterable

Pardot

Acoustic

Job description

CEA CAPA Education Abroad is seeking a Manager, Marketing Technology & Automation to enable personalized, scalable engagement across the student lifecycle. You will own marketing automation, audience segmentation, customer journeys, and platform administration, coordinating with Growth Marketing and Digital Experience teams.

This role partners with AI initiatives to improve campaign effectiveness, accelerate content production, and drive thoughtful, compliant use of marketing technology across