Hybrid Marketing Technology Director - Personalization & Analytics

University of Iowa Center for Advancement; Iowa City (IA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

University of Iowa Center for Advancement in Iowa City seeks a Marketing Technology Director to drive strategy and governance across marketing automation, CRM, segmentation, and analytics.

You will architect and optimize platforms, data systems, and integrations to enable personalized constituent engagement, scalable communications, and data-informed decisions, reporting to the Executive Director of Marketing Technology and Web Strategy.

Qualifications

• Bachelor's degree in Marketing, IT, or related field.
• 7+ years in marketing technology with leadership preferred.
• Proven expertise with Salesforce Marketing Cloud and Journey Builder.
• Experience with audience segmentation, personalization, and campaign automation.
• Strong governance, data management, and regulatory compliance knowledge.
• Excellent collaboration, communication, and project management skills.

Responsibilities

• Provide strategic leadership on marketing technology, automation, and analytics.
• Lead platform management and integration across Marketing Cloud, CRM, data warehouses, and analytics.
• Design governance policies for data integrity, security, and compliance.
• Oversee constituent journeys, segmentation, personalization, and automation rules.
• Translate business goals into measurable digital marketing programs and campaigns.
• Establish KPIs and reporting to show ROI and performance to leadership.

Skills

Marketing technology strategy

Salesforce Marketing Cloud

Journey Builder

Data-driven decision making

Audience segmentation

Campaign automation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/IT

7+ years in marketing technology

Leadership experience

Tools

Salesforce Marketing Cloud

CRM systems

Data warehouses

Analytics platforms

CMS integrations

Job description

University of Iowa Center for Advancement in Iowa City seeks a Marketing Technology Director to drive strategy and governance across marketing automation, CRM, segmentation, and analytics.

You will architect and optimize platforms, data systems, and integrations to enable personalized constituent engagement, scalable communications, and data-informed decisions, reporting to the Executive Director of Marketing Technology and Web Strategy.