AI-Driven Marketing Automation Lead

United States Digital Space LLC; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Excellent medical, dental, and vision

401(k) retirement plan with employer-m

Flexible time off

Equity and stock purchase program

Job summary

Amplitude, Inc. is seeking a Senior Marketing Automation Specialist to scale our global marketing operations. You will own Marketo programs, optimize lead lifecycle, and partner with Salesforce teams to drive attribution and campaign performance.

You will work with a fast-moving team, apply AI-driven improvements, and help deliver high-quality experiences for audiences at the right time. This role offers visibility across marketing functions and opportunities to influence programs globally.

Qualifications

• 3+ years in marketing operations or marketing automation.
• Hands-on Marketo or similar platform experience.
• Experience with Salesforce, leads, contacts, campaigns, and reporting.
• Experience managing programs like emails, nurtures, webinars, events.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Own end-to-end marketing automation programs in Marketo.
• Collaborate with marketers to translate requirements into scalable solutions.
• Support lead lifecycle management and campaign attribution with Salesforce.
• Optimize our marketing tech stack for data quality and efficiency.
• Leverage AI to streamline operations and speed up campaigns.

Skills

Marketo

Salesforce

Marketing automation

Email campaigns

Lead scoring

Tools

Marketo

Salesforce

Job description

Amplitude, Inc. is seeking a Senior Marketing Automation Specialist to scale our global marketing operations. You will own Marketo programs, optimize lead lifecycle, and partner with Salesforce teams to drive attribution and campaign performance.

You will work with a fast-moving team, apply AI-driven improvements, and help deliver high-quality experiences for audiences at the right time. This role offers visibility across marketing functions and opportunities to influence programs globally.