Marketing Tech & Automation Manager — AI-Driven Journeys

CEA CAPA Education Abroad; Phoenix (AZ); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Wellness & Snacks

Paid time off

Health benefits

Job summary

CEA CAPA Education Abroad in Phoenix, AZ is seeking a Manager, Marketing Technology & Automation to enable personalized, scalable student communications through its marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, and platform administration, interfacing with Salesforce and other enterprise systems.

The role partners with Growth Marketing and Digital Experience teams, defines lifecycle triggers, tracks engagement,

Qualifications

• 5+ years of experience in marketing automation, CRM, or lifecycle marketing operations.
• Hands-on experience administering and optimizing marketing automation platforms.
• Experience building automated customer journeys and personalized communications.

Responsibilities

• Build and optimize automated customer journeys across email, SMS, chat, and emerging channels.
• Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives.
• Manage campaign automation and personalization strategies; implement behavioral triggers.
• Serve as primary admin for marketing automation platforms and ensure Salesforce integration.
• Track engagement and journey performance to identify optimization opportunities.

Skills

Marketing automation

Lifecycle marketing

Audience segmentation

CRM

Analytics

Project management

Education

Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or related field

Tools

Salesforce CRM

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

CEA CAPA Education Abroad in Phoenix, AZ is seeking a Manager, Marketing Technology & Automation to enable personalized, scalable student communications through its marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, and platform administration, interfacing with Salesforce and other enterprise systems.

The role partners with Growth Marketing and Digital Experience teams, defines lifecycle triggers, tracks engagement,