Director, MarTech & Data Ops — AI-Driven Growth

Cengage; North Olmsted (OH); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Cengage is seeking a Director of Marketing Technology & Data Operations to lead and scale our global MarTech and data functions. You will define vision, governance, and an operating model that aligns with business priorities and accelerates growth.

You will guide technology investments, manage vendors, and drive AI-enabled marketing initiatives while building a high-performing, globally distributed team capable of delivering measurable value.

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field.
• 10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas.
• Strong people leadership and coaching ability.
• Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.
• Deep expertise in marketing data strategy, governance, and operations, enabling measurement, AI, personalization, and business growth.

Responsibilities

• Develop and own a marketing technology strategy and roadmap aligned to business priorities.
• Define and govern the marketing data strategy, governance, and operations across the organization.
• Lead technology investment, vendor management, and platform rationalization efforts.
• Drive AI roadmap, experimentation, and measurement to improve performance and decision making.
• Build and lead a global marketing technology and data team; enable cross-functional collaboration.

Skills

Marketing Technology

Leadership

Strategy & Roadmapping

Data governance

Vendor management

AI in marketing

Cross-functional collaboration

Change management

Education

Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field

Tools

CRM

Marketing Automation

Web platforms

Analytics platforms

Experimentation platforms

DAM

CDP

Job description

Cengage is seeking a Director of Marketing Technology & Data Operations to lead and scale our global MarTech and data functions. You will define vision, governance, and an operating model that aligns with business priorities and accelerates growth.

You will guide technology investments, manage vendors, and drive AI-enabled marketing initiatives while building a high-performing, globally distributed team capable of delivering measurable value.