AI-Driven Marketing Ops Lead (SaaS)

Greenhouse Software, Inc.; Boston, Northern (MA, KY); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Life Insurance

Private Health Insurance

Career development opportunities

Job summary

Preservica is seeking a Marketing Operations Manager to own and build an AI-powered marketing ops function from ground up. You will design cohort-based reporting, establish attribution models, and manage Pardot and Salesforce end-to-end to drive pipeline.

You will partner with Demand Gen, Sales, and RevOps to close funnel gaps, develop dashboards for leadership, and experiment with Claude to scale messaging and assets. This role blends analytics with hands-on ops leadership.

Qualifications

• 5 years in marketing operations, RevOps, or a similar analytics role in a B2B SaaS or B2B company.
• Salesforce Pardot admin and data hygiene experience.
• Proven multi-touch attribution model development and reporting used by leadership.
• Hands-on SQL for ad hoc analysis and troubleshooting.
• Working experience with Claude or comparable LLMs for messaging/content at scale.
• Strong dashboard and BI thinking; able to explain metrics to executives.

Responsibilities

• Build and maintain dashboards on funnel performance, pipeline coverage, and channel ROI for leadership.
• Develop attribution infrastructure (UTMs, Campaign Influence) that holds up to scrutiny by Sales and executives.
• Advance reporting toward an AI-powered practice with anomaly detection and narrative summaries.
• Own Pardot administration end-to-end: rules, scoring, segmentation, and data hygiene.
• Maintain clean data between Pardot and Salesforce: lead routing and lifecycle integrity.
• Create cohort-based MQL reporting for board-level review, showing conversion stages to revenue.
• Use Claude to generate persona- and industry-specific messaging and assets at scale.
• Identify AI-enabled automation to replace manual, repetitive ops work and implement workflows.
• Partner with demand gen, sales, and RevOps to diagnose funnel leaks and fix root causes.
• Document systems, workflows, and runbooks; ensure compliance with CAN-SPAM, GDPR, and CCPA.

Skills

Marketing analytics

Salesforce Marketing Cloud

Pardot admin

SQL

Attribution

AI tooling

Dashboards

Stakeholder

Tools

Salesforce

Pardot

Claude

Tableau

Looker

Power BI

Job description

Preservica is seeking a Marketing Operations Manager to own and build an AI-powered marketing ops function from ground up. You will design cohort-based reporting, establish attribution models, and manage Pardot and Salesforce end-to-end to drive pipeline.

You will partner with Demand Gen, Sales, and RevOps to close funnel gaps, develop dashboards for leadership, and experiment with Claude to scale messaging and assets. This role blends analytics with hands-on ops leadership.