AI-Driven Marketing Operations Lead

Tenoneten; Santa Barbara (CA); Hybride; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Health benefits

Equity

401(k)

Résumé du poste

Artera is seeking a Marketing Operations Manager to build and scale the marketing operations backbone across HubSpot, Salesforce, analytics, lifecycle programs, and AI-powered workflows. This hands-on role partners with Revenue Operations and Marketing leadership to create scalable processes, templates, and governance, enabling efficient, high-quality campaigns.

You will drive data quality, lead lifecycle strategies, and integration of AI capabilities while collaborating with Demand Gen, Events,

Qualifications

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or related discipline.
• Experience in healthtech, or another complex B2B environment.
• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and understanding of how Marketing and Sales systems connect.
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, and sales hand-offs.
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows and automations.
• Comfort with developer concepts (Git/GitHub, repos, basic front-end) — building AI-native workflows with marketing execution.
• Strong systems thinking and cross-functional communication skills.
• Self-directed builder comfortable with ambiguity and collaboration across Marketing, Sales and Revenue Operations.

Responsabilités

• Own day-to-day administration, configuration, optimization, and troubleshooting of marketing automation infrastructure (HubSpot integrations, Salesforce, and other tech).
• Identify gaps in MarTech stack and contribute to evaluation and implementation of new technologies.
• Maintain high standards for marketing data quality, segmentation, enrichment, deduplication, and data governance.
• Troubleshoot tracking and reporting issues; collaborate to resolve data or systems problems.
• Support bespoke reporting and analysis, including using AI tools to answer business questions.

Connaissances

HubSpot

Salesforce

Marketing automation

Lifecycle management

Lead scoring

AI tools

Cross-functional collaboration

Git/GitHub

Outils

Claude

Description du poste

ABOUT ARTERA

Our Mission: Make healthcare #1 in customer service.

What We Deliver: Artera is an agentic company strengthening how healthcare providers communicate and care for patients. As an agentic partner, we bring over a decade of healthcare experience to address urgent workflows from day one and build custom solutions as healthcare providers’ needs evolve. Trusted by 1,000+ specialties, FQHCs, health systems, and federal agencies, Artera strengthens and protects and enhances patient relationships across every interaction - from intake and scheduling to referral management, post-visit care, and more.

Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare’s history!

Our award-winning culture:Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023, 2024); Deloitte Technology Fast 500 (2021, 2022, 2023, 2024, 2025); Built In Best Companies to Work For (2021, 2022, 2023, 2024, 2025, 2026). Artera has also been recognized by Forbes as one of “America’s Best Startup Employers,” Newsweek as one of the “World’s Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.

Applicants must be currently authorized and have the ability to provide proof of full-time, long-term authorization to work in the United States. We are unable to provide visa sponsorship or support visa transfers now or in the future.

About the Role

We’re looking for a Marketing Operations Manager to help build the operational foundation that enables our marketing team to scale. This is a hands-on individual contributor role for someone who enjoys building: systems, workflows, processes, data infrastructure, and increasingly, AI-powered ways of working. You’ll own the day-to-day marketing operations infrastructure across our marketing automation platform, CRM, analytics, lifecycle, and campaign processes while helping us evolve toward an AI-native marketing organization.

A key part of this role is making marketing execution more scalable and repeatable. Rather than owning campaign production, you’ll build the standards, templates, and AI-enabled processes that allow Demand Generation, Events, Brand, and other marketers to execute campaigns efficiently and consistently. You’ll work closely with Marketing leadership and serve as a primary partner to Revenue Operations on cross-functional systems, data, and process initiatives.

Responsibilities

Build & Optimize Marketing Operations, Data & Measurement Infrastructure

• Own the day-to-day administration, configuration, optimization, and troubleshooting of our marketing automation infrastructure, including HubSpot and its integrations with Salesforce and other marketing technologies.

• Help identify gaps in our evolving MarTech stack and contribute to the evaluation and implementation of new technologies.

• Maintain high standards for Marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent and preference management, and data governance.

• Troubleshoot tracking and reporting issues and work cross-functionally to resolve underlying data or systems problems.

• Support bespoke reporting and analysis, including using tools such as Claude to answer business questions more efficiently.

Own Lifecycle, Scoring & Lead Management

• Build, maintain, and optimize lifecycle stages, lead scoring models, routing, Sales handoffs, SLAs, recycling, and related processes.

• Partner closely with Revenue Operations to ensure Marketing and Sales systems and processes work together effectively.

• Ensure the infrastructure can evolve alongside changes in our go-to-market strategy.

Build AI-Native Marketing Operations for Scalable Campaign Execution

• Build and maintain the standards and automations that enable marketers to execute campaigns efficiently and consistently, including campaign taxonomy, naming conventions, required fields, tracking standards, templates, workflows, and QA processes across HubSpot, Salesforce, and other platforms.

• Document repeatable marketing processes and translate them into AI-enabled workflows, skills, and agents that reduce manual work and enable consistent execution across campaign setup, QA, tracking, reporting, and other operational workflows.

• Partner with marketers across Demand Generation, Events, Brand, and other functions to identify high-value opportunities for AI and automation.

• Experiment with emerging AI capabilities and help determine where they can meaningfully improve Marketing’s speed, quality, and scale.

Requirements

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline

• Experience in healthtech, or another complex B2B environment.

• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.

• Strong Salesforce acumen and an understanding of how Marketing and Sales systems, data, and processes connect.

• Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data.

• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations that improve processes, support analysis and documentation, and solve business problems.

• Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work) is strongly preferred — you'll be building and maintaining AI-native workflows alongside marketing execution.

• Strong systems thinking with the ability to translate business needs into scalable technical solutions.

• Strong project management and cross-functional communication skills

• A self-directed builder who is comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales and Revenue Operations.

What Success Looks Like

Success in year one is measurable through SLA and delivery consistency, marketing data credibility, and adoption of the AI-enabled workflows you build. In your first year, you’ll help establish a scalable Marketing Operations foundation and a growing set of AI-enabled workflows that make it easier for marketers to execute high-quality work at scale. You’ll be successful when our marketers spend less time figuring out how to execute and more time focused on what to execute because the systems, standards, automation, and AI infrastructure underneath them work.

$120,000 - $160,000 a year

This compensation range is for candidates who will be based out of our Santa Barbara, CA or Seattle, WA offices. This role also comes with equity and various benefits.

OUR APPROACH TO WORK LOCATION

At Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what’s possible when small, focused teams move fast together — the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space. As we grow, we want every new teammate to feel part of an in-person community from day one.

That’s why we are focusing our U.S. hiring in three cities, where we are investing in offices and building strong local teams:

• Santa Barbara, CA (Our HQ)
• Seattle, WA
• Kansas City, KS/MO

Unless a role’s posting states otherwise, new U.S. roles are based in one of these three cities, and candidates should reside in (or be willing to relocate to) one of these areas. Each location follows an in-person schedule that reflects how our local teams work best; we’ll walk you through what to expect for your specific role and city during the interview process.

Focusing on offices and hiring in a few locations, rather than spreading thin across many cities, lets us invest deeply in each one so every team has real community, mentorship, and momentum in person.

WORKING AT ARTERA

Company benefits- Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!

Career development - Manager development resources, employee development funds

Generous time off- Company holidays, Winter & Summer break, and flexible time off

Employee Resource Groups (ERGs)- We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.

EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT

Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetics, protected veteran status, or any other protected status.

• Affirmative Action Plan: To review our company’s Affirmative Action Notice, please click here to view our Affirmative Action Notice.

• Know Your Rights: To view your rights as an applicant under federal equal employment opportunity laws, please view the official EEOC poster: Know Your Rights: Workplace Discrimination is Illegal.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind. Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to [e-mail].

DATA PRIVACY

Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to ourPrivacy Policy.

SECURITY REQUIREMENTS

All employees are responsible for protecting the confidentiality, integrity, and availability of the organization’s systems and data, including safeguarding Artera’s sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.