AI-Driven Marketing Operations Lead

Lever, Inc.; Santa Barbara, Northern (CA, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Equity

401(k)

Job summary

Artera is seeking a Marketing Operations Manager to build and scale the marketing operations backbone across HubSpot, Salesforce, analytics, lifecycle programs, and AI-powered workflows. This hands-on role partners with Revenue Operations and Marketing leadership to create scalable processes, templates, and governance, enabling efficient, high-quality campaigns.

You will drive data quality, lead lifecycle strategies, and integration of AI capabilities while collaborating with Demand Gen, Events,

Qualifications

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or related discipline.
• Experience in healthtech, or another complex B2B environment.
• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and understanding of how Marketing and Sales systems connect.
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, and sales hand-offs.
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows and automations.
• Comfort with developer concepts (Git/GitHub, repos, basic front-end) — building AI-native workflows with marketing execution.
• Strong systems thinking and cross-functional communication skills.
• Self-directed builder comfortable with ambiguity and collaboration across Marketing, Sales and Revenue Operations.

Responsibilities

• Own day-to-day administration, configuration, optimization, and troubleshooting of marketing automation infrastructure (HubSpot integrations, Salesforce, and other tech).
• Identify gaps in MarTech stack and contribute to evaluation and implementation of new technologies.
• Maintain high standards for marketing data quality, segmentation, enrichment, deduplication, and data governance.
• Troubleshoot tracking and reporting issues; collaborate to resolve data or systems problems.
• Support bespoke reporting and analysis, including using AI tools to answer business questions.

Skills

HubSpot

Salesforce

Marketing automation

Lifecycle management

Lead scoring

AI tools

Cross-functional collaboration

Git/GitHub

Tools

Claude

Job description

Artera is seeking a Marketing Operations Manager to build and scale the marketing operations backbone across HubSpot, Salesforce, analytics, lifecycle programs, and AI-powered workflows. This hands-on role partners with Revenue Operations and Marketing leadership to create scalable processes, templates, and governance, enabling efficient, high-quality campaigns.

You will drive data quality, lead lifecycle strategies, and integration of AI capabilities while collaborating with Demand Gen, Events,