AI-Driven Marketing Ops Lead

Artera; Santa Barbara (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401(k)

Equity

Life Insurance

Disability benefits

Job summary

Artera is seeking a Marketing Operations Manager to build the operational foundation that enables our marketing team to scale. This hands-on individual contributor role owns day-to-day marketing automation, data infrastructure, and AI-enabled workflows across HubSpot, Salesforce, and related tools.

You’ll establish standards, templates, and scalable processes for Demand Gen, Events, Brand, and more, partner with Revenue Operations, and drive data quality, reporting, and AI-powered efficiency.

Qualifications

• 5–8 years of experience in B2B SaaS Marketing Operations or related field.
• Experience in healthtech or a complex B2B environment.
• Hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and understanding of how Marketing and Sales systems connect.
• Experience with lifecycle management, scoring, routing, and marketing data.
• Hands-on experience with Claude or other AI tools to build agents, skills, workflows, and automations.
• Comfort with developer concepts (Git/GitHub, repositories, basic front-end work).
• Strong systems thinking and cross-functional communication skills.
• Self-directed builder who thrives in ambiguity and collaboration across Marketing, Sales and Revenue Operations.

Responsibilities

• Own the day-to-day administration, configuration, optimization, and troubleshooting of marketing automation infrastructure, including HubSpot and its Salesforce integrations.
• Identify gaps in the MarTech stack; contribute to evaluating and implementing new technologies.
• Maintain high standards for Marketing data quality, including segmentation, deduplication, consent and preference management, and data governance.
• Troubleshoot tracking and reporting issues; work cross-functionally to resolve data or systems problems.
• Support bespoke reporting and analysis, including using Claude to answer business questions more efficiently.

Skills

Marketing Ops

Revenue Ops

Marketing Tech

AI workflows

Cross-functional

Tools

HubSpot

Salesforce

Claude

GitHub

Job description

Artera is seeking a Marketing Operations Manager to build the operational foundation that enables our marketing team to scale. This hands-on individual contributor role owns day-to-day marketing automation, data infrastructure, and AI-enabled workflows across HubSpot, Salesforce, and related tools.

You’ll establish standards, templates, and scalable processes for Demand Gen, Events, Brand, and more, partner with Revenue Operations, and drive data quality, reporting, and AI-powered efficiency.