AI-Driven Marketing Ops & Attribution Lead

Preservica; United States; Remote; USD 100,000 - 170,000; Full time

Job summary

Preservica is seeking a Marketing Ops professional to own attribution, analytics, and pipeline insights in a data-driven, B2B SaaS environment. You will administer Pardot and Salesforce end-to-end, build dashboards for funnel performance, and design multi-touch attribution frameworks to support revenue strategy.

Ideal candidates bring 5+ years in marketing ops or RevOps, hands-on Pardot and Salesforce experience, and strong SQL skills to deliver scalable, AI-ready analytics for leadership.

Qualifications

• Experience with Pardot and Salesforce, including Campaign Influence.
• Ability to build multi-touch attribution models.
• Proficient in SQL for ad hoc analysis.

Responsibilities

• Build and maintain dashboards for funnel performance, pipeline coverage, and channel ROI.
• Design cohort-based reporting and attribution models to drive revenue insights.
• Administer Pardot and Salesforce end-to-end and serve as pipeline analytics expert.

Skills

Pardot

Salesforce

Campaign Influence

SQL

Tools

UTM frameworks

Job description

Preservica is seeking a Marketing Ops professional to own attribution, analytics, and pipeline insights in a data-driven, B2B SaaS environment. You will administer Pardot and Salesforce end-to-end, build dashboards for funnel performance, and design multi-touch attribution frameworks to support revenue strategy.

Ideal candidates bring 5+ years in marketing ops or RevOps, hands-on Pardot and Salesforce experience, and strong SQL skills to deliver scalable, AI-ready analytics for leadership.