Adobe Target Technical Lead - Personalization & Experiments

Publicis Sapient; Arlington (VA); Presencial; USD 160.000 - 200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Inclusive workplace

Learning opportunities

Competitive compensation

Flexibility for work‑life balance

Health benefits

Generous leave

Wellness program

Descripción de la vacante

Publicis Sapient, Arlington, VA, seeks a Lead Adobe Target Developer to own and drive Adobe Target implementations across A/B tests, personalization and recommendations. You will partner with product, design, analytics and MarTech to translate goals into scalable, measurable solutions, while mentoring teams and ensuring high QA standards.

The role emphasizes hands-on development, governance, and delivery leadership, with appetite for innovative experimentation and efficient problem solving.

Formación

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.

Responsabilidades

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.
• Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.
• Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.
• Create reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.
• Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Conocimientos

Adobe Target

A/B testing

Multivariate testing

Personalization

Audience setup

Profile scripts

QA

Debugging

Front-end development

Git workflows

Leadership

Mentoring

LLMs in development

Educación

Bachelor’s or Master’s degree in IT/CS

Herramientas

Adobe Experience Cloud

AEM

Git

Analytics tools

Descripción del empleo

Publicis Sapient, Arlington, VA, seeks a Lead Adobe Target Developer to own and drive Adobe Target implementations across A/B tests, personalization and recommendations. You will partner with product, design, analytics and MarTech to translate goals into scalable, measurable solutions, while mentoring teams and ensuring high QA standards.

The role emphasizes hands-on development, governance, and delivery leadership, with appetite for innovative experimentation and efficient problem solving.