AI-Driven Content Strategy Lead

Bank of America; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead to guide content strategy and marketing for a portfolio of programs. You will apply AI to content planning, creation, optimization, and measurement, partnering with Digital, SEO, Analytics, and Marketing Strategy to deliver customer experiences powered by AI.

The role requires a strategic thinker who can navigate a complex, matrixed organization, influence senior stakeholders, and drive execution.

Qualifications

• Turns data into actionable insights for content programs.
• Experience translating business priorities into content plans.
• Proven track record applying AI/LLMs to content strategy and operations.
• Ability to navigate a matrixed org and influence senior leaders.

Responsibilities

• Lead and direct work across the team to deliver marketing strategy for a portfolio of programs/products.
• Define content strategy evolution for AI-powered experiences and ensure alignment with business objectives.
• Partner with Digital, SEO, Marketing Strategy, Social, Analytics to connect content with customer journeys.
• Develop scalable content frameworks, templates, and AI-enabled workflows.

Skills

Collaboration

Customer Focus

Decision Making

Product Marketing

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead to guide content strategy and marketing for a portfolio of programs. You will apply AI to content planning, creation, optimization, and measurement, partnering with Digital, SEO, Analytics, and Marketing Strategy to deliver customer experiences powered by AI.

The role requires a strategic thinker who can navigate a complex, matrixed organization, influence senior stakeholders, and drive execution.