AI Content Strategy Lead

Bank of America; Boston (MA); On-site; USD 125,000 - 185,000; Full time

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead to define how content strategy, content marketing, and content experiences evolve in an AI-powered landscape. This role leads the Content Marketing Center of Excellence, partnering with Digital, SEO, Marketing Strategy, Social, Analytics, and more to drive program outcomes and content experiences across the Consumer line of business.

The ideal candidate combines strategic thinking with hands-on execution, guiding teams through

Qualifications

• 10+ years of experience in content marketing.
• Strong content strategist with translating objectives into programs.
• Practical experience applying AI and LLMs to content planning, creation, optimization.
• Experience navigating a matrixed organization and guiding stakeholders.

Responsibilities

• Lead and direct work across the team to develop and deliver the overall marketing strategy for a portfolio of programs/products/processes.
• Develop AI-enabled content strategy and enablement to modernize content marketing across the organization.

Skills

Ambiguity to action

Emerging technologies

Content marketing

AI and LLMs

Stakeholder management

PowerPoint

Communication

Education

High School Diploma / GED

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead to define how content strategy, content marketing, and content experiences evolve in an AI-powered landscape. This role leads the Content Marketing Center of Excellence, partnering with Digital, SEO, Marketing Strategy, Social, Analytics, and more to drive program outcomes and content experiences across the Consumer line of business.

The ideal candidate combines strategic thinking with hands-on execution, guiding teams through