AI Content Strategy Lead

Bank of America; Chicago (IL); On-site; USD 130,000 - 170,000; Full time

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead to define and evolve content strategy, marketing programs, and experiences across consumer lines. You will partner with Digital, SEO, Marketing Strategy, and Analytics to drive AI-enabled content solutions and scalable workflows.

The role requires a strong content strategist with practical AI experience, the ability to navigate ambiguity, and the influence to drive execution in a matrixed organization.

Qualifications

• Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments
• Naturally curious and forward‑looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.
• 10+ years of experience in content marketing
• Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
• Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
• Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
• Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
• Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
• Success working in highly regulated environments and navigating complex stakeholder landscapes.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.
• Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.

Responsibilities

• Lead the overall marketing strategy for a portfolio of programs, products, or processes using data to drive decisions.
• Build partnerships across the enterprise to align priorities and project direction and manage budgets/scope of work.
• Define and deploy AI-enabled content planning, creation, optimization, distribution, and measurement workflows.
• Modernize content strategy and operations through AI-enabled approaches and scalable playbooks.
• Guide how content and product experiences connect to create seamless customer journeys.
• Serve as the Content Strategy Lead for the Consumer line of business and embed content in key initiatives.
• Coordinate across Digital, SEO, Marketing Strategy, Social, Analytics to connect content strategy with digital experiences.

Skills

Collaboration

Customer Focus

Decision Making

Product Marketing

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead to define and evolve content strategy, marketing programs, and experiences across consumer lines. You will partner with Digital, SEO, Marketing Strategy, and Analytics to drive AI-enabled content solutions and scalable workflows.

The role requires a strong content strategist with practical AI experience, the ability to navigate ambiguity, and the influence to drive execution in a matrixed organization.